Hosting impromptu roadshows in Penang, Malaysia.

Devotion for fitness introduced me to AIBI, where I became their makeshift spokesperson, graphic designer and BD girl.

In the process, I’ve gently and progressively revamped their brand identity, web app and spearheaded various marketing campaigns.

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PRODUCT BRANDING

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After a booming reputation in the 1990s, the company and its product/equipments collected a layer of lackluster and direly needed a modern retouch.

Having said that, this was as modern as it could be. After a dozen exchanges, the decision rested under their cosy umbrella of nostalgia and tradition.

Brochure front/back

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LOGO DESIGN

I created a sister company logo for AIBI in 2013.
Here’s an infographed design process.

NON SEQUITUR: A little Silicon Valley adventure here.